NijiX adopts a structured approach to IP onboarding, focusing initially on mid-tier ACG IPs with strong niche communities.
These IPs typically possess highly engaged audiences ranging from 50,000 to 500,000 followers and demonstrate consistent activity across platforms such as X (Twitter), Pixiv, and regional ACG communities. While they may not have the scale of major franchises, they offer greater flexibility in collaboration and faster decision-making processes.
By targeting this segment, NijiX is able to establish early supply at a lower cost while maintaining high levels of community engagement. These IPs serve as foundational building blocks for the ecosystem, creating a base layer of liquidity and activity.
As the platform matures, NijiX gradually expands its onboarding efforts to include larger IPs and established franchises, leveraging its growing liquidity and user base as a value proposition.
