11.1 Phase One: Establishing the Economic Foundation

The initial phase of NijiX focuses on validating the core thesis that ACG IP can function as a financial asset within a decentralized marketplace.

This involves launching the core trading infrastructure, onboarding a curated selection of early-stage and mid-tier IPs, and activating their communities. The objective is not scale, but proof of concept—demonstrating that fan engagement can translate into liquidity and that IP tokens can sustain market activity.

During this phase, emphasis is placed on building strong relationships with IP holders, refining token launch mechanisms, and ensuring that the user experience aligns with both Web3 and ACG community expectations.